Posted on March 30th, 2015
Based upon Nietzsche‚Äôs foundation of atheism, the utilitarianism
of Bentham and Mill, and a Darwinian view of the development of
human life, legal scholars started to formulate new theories of
law. Eventually, positive law became known as legal realism.
Legal realism is ‚Äėtheory in philosophy of law or jurisprudence
broadly characterized by the claim that the nature of law is
better understood by observing what courts and citizens actually
do than by analyzing stated ...Read the rest of this entry »
Posted on March 29th, 2015
As we fast approach the new year, many firms are preparing to
launch their 2006 marketing efforts. If you're thinking about
hiring a marketing specialist, make sure you consider these 17
1. Objective Advice. Consultants who are paid fees are more
likely to give you unbiased advice than consultants who earn
commissions based on the amount of money you spend. If the
consultant profits from ad agency commissions, he has an
inherent conflict of interest because the more you spend, ...Read the rest of this entry »
Posted on March 28th, 2015
The most valuable asset a small business and independent sales
professional has is not their Car, their office or the staff -
it's the database of customers and prospects.
Here's a tid-bit of confidential information you need to know.
The easiest and cheapest people to sell to are your past
customers. Your past customers are your quickest source of cash.
They are the low hanging fruit.
Whether it's selling them again on the same product or service
or upgrading their current level of service ...Read the rest of this entry »
Posted on March 27th, 2015
All Buying Decisions Are Made On Emotion - Not Logic.
Ok...This is gold. That's right...this is the one piece of
information that if you truly master can make you rich. I'm
about to give away the goose.
Here it is...people buy solely on emotions. This is so valuable
that it begs to be repeated. People buy solely on emotions.
If you retain nothing else from this mini-course, this one piece
of information is well worth the price you paid .
If people are emotionally committed to you they will ...Read the rest of this entry »
Posted on March 26th, 2015
Carrying over a bit about what we discussed in the last lesson -
creative without purpose junks up your sales message. Your sales
message in your advertising has to be as thought out as it is in
your face-to-face selling.
Advertising is the same thing as personal selling - just in
When you talk to someone, you don't waste time on things that
don't move the sale process. And your advertising shouldn't
Here is a fast secret to creating homerun ads.
Record your best sales pitch ...Read the rest of this entry »
Posted on March 25th, 2015
Louis Gerstner, chairman of IBM, says "you can't manage anything
that you can't measure."
Obvious, yet profound.
As we said before, traditional advertising generally only works
by chance. The truth is, all advertising is a guess. What works
for one business may not work at yours.
What worked last year, may not work today.
The key is to constantly run small tests, measure the results,
and roll out your system on a larger scale.
But if you can't measure the results - as is the case ...Read the rest of this entry »
Posted on March 24th, 2015
When you deal with agency guys and design people and even media
people trying to be marketing people, they always talk about
being creative and trying to come up with the next great
Effective marketing is NOT about creative ideas!
In fact, it is our belief that most creative types would be
better off drinking a latte in some dimly lit coffee bar
downtown or painting a picture on a sidewalk somewhere.
Thinking a ton about creativity just gets you in trouble, costs
extra money ...Read the rest of this entry »
Posted on March 23rd, 2015
This is one of the great mysteries of the universe. Some people
have called this concept divine intervention or action breeds
Here's A SECRET You Need To Learn...
People are sheep and they want to be led. They have a herd
mentality. They do what others do. We have been taught to follow
the leader and stand in-line.
Because you now know this small nugget of wisdom you can use it
to your advantage.
Because of this universal truth, the more you have going on as a
small businesses and ...Read the rest of this entry »
Posted on March 22nd, 2015
When someone is shopping for your product or service today, they
have 1000 options.
All the other competitors in town plus all the options online.
With so many options, why in the world would a customer choose
99% of all small businesses and independent sales professionals
can't answer that question.
And if you can't answer it, how can you expect your customers to
You have to create a reason. We call this reason a GPS or
Gravitational Positioning Statement. A GPS is a ...Read the rest of this entry »
Posted on March 21st, 2015
Marketing is really a simple process when you get right down to
it. The biggest mistake most small businesses and sales
professionals make and you're probably making it too...is that
you make it too complicated.
All of your marketing and sales messages must perform the
following basic and simple tasks:
** Tell the prospect why they should pay attention
** Convince the prospect that what you say is true
** Move the prospect to action
**And cause the action to take place now
Any other ...Read the rest of this entry »